Stop struggling to articulate what you do.
Build a complete Client Creation system grounded in how you naturally think & create.
Here’s what you’re up against:
• You’ve been spending heaps of time and energy trying to find your way of creating clients with unpredictable results.
• You struggle to articulate the power of what you do in your content and conversations.
• You keep sacrificing parts of yourself, your vision, ideas and authentic voice in an attempt to “market” yourself.
• You’ve followed advice from top coaches, mentors and peers with little success,
You'll walk away with the precise language, problem clarity, and conversation framework that allows your best clients to recognize you as their only choice.
In other words, you’ll create your own unique client creation strategy rather than borrowing someone else’s.
This is how your future best clients currently see you:
(Rather, they don’t.)
You’re just another triangle.
It's up to you to unlock your creativity and powerfully differentiate yourself
to become seen:
Your Complete Client Creation System:
Your Client Creation Framework — The foundational method for how you naturally attract and convert your best clients, without borrowing someone else's strategy.
Your Best Client Definition — Crystal clear understanding of who you're actually speaking to, so you stop trying to be everything to everyone.
Your Two-Layer Problem Language — Articulate both the surface symptoms your clients experience and the deeper root cause you actually solve, allowing you to meet clients where they are and show them what's really happening.
Your Single Most Powerful Sentence — One clear statement that captures what you do and the transformation you create, so your best clients know exactly what they'll achieve by working with you.
Your Creativity Map — A one-page reference tool that grounds you before every client conversation, keeping you centered in your unique perspective instead of getting pulled into solving problems you don't actually solve.
Client transformations
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The things I'm doing now, I couldn't have imagined before.
“Elayna came into my life at a time of great disruption and transition, when I knew that there was something that wanted to be born in me vocationally that I couldn't begin to articulate.
Through the process of working her Creative Course Experience and our continued conversations, clarity around what I wanted to create and who I wanted to create for began to emerge.
As I write this, I'm the most vocationally fulfilled I've ever been in my life, and deeply "on purpose" in a way only I could be.
I know without a shadow of a doubt that Elayna's patient, kind coaching and radical approach to holding space for creative birth played a critical role in where I am now.
If you are of the future and have that "thing" (a business idea, book, work of art, keynote, anything) in you that you can't even begin to articulate but know wants to be born, she is the wise woman to help you birth it.”-JJ, Leadership Coach and Founder of Art of Unfolding
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This course will give you an entirely new language for what you do
If there's anyone on Earth who knows exactly how to inspire you to infuse more creativity into what you do every day, it's Elayna. Working with her, you can be guaranteed to come out with a new perspective, epiphany, or lightbulb moment that will light your path forward in a whole new way.
-Celia, Brand, Marketing and Sales Strategist
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Remove your hard to see roadblocks
Elayna has the rare ability of bringing important aspects of what makes you who you are to the surface. I appreciate this in contrast to hearing someone explain the "right" way of doing things without really understanding much about me.
This experience helped me identify the gaps between myself and my unique offering & way of creating my best clients.
Not only are my processes for crafting these necessities much more precise, but I now have fantastic new tools for removing some hard to see roadblocks.
-Garry, Fractional Integrator
Inside the Course Experience:
The Foundation:
The Shift
Learn a completely different way to think about creativity and immediately begin tapping into yours throughout your content and conversations. This is where you’ll discover the Client Creation Framework that guides the entire course.
Core Modules:
Transformation:
Your Perspective
Experience your own perspective to stop questioning the unique way you see and create in the world. You'll define your best clients concretely and understand how your unique way of seeing connects to the problems only you can solve.
The Problems
Powerfully language the varied layers of your future best clients' problems so that they know exactly what challenges you'll help them solve. You'll create your Two-Layer Problem Language that allows you to flow between surface symptoms and root causes in every conversation.
The Promise
Name your creativity and powerfully showcase the transformations, both tangible and intangible, that your clients achieve by working with you. You'll craft your Single Most Powerful Sentence that captures everything you do in one crystal clear statement.
Become Differentiated
Harness your perspective and creativity as your #1 differentiator that allows your future best clients to see you as their only solution. You'll complete your Creativity Map, the reference tool you'll use before every client conversation to stay grounded in your unique impact.
Here’s what to expect:
4 paradigm-shifting modules
Exclusive access to the exact techniques my clients use to unlock their creativity and catalyze incredible results with and for their best clients.
Differentiation framework training
Combine everything you uncover throughout the course to confidently position yourself as the only solution for your best clients.
Practical application and embodiment
Exercises and adaptive frameworks to help you immediately apply your creativity throughout your content and conversations.
Lifetime access to recordings and worksheets
Continuously level up your learning with easy-to-reference resources you can revisit any time.
“I've always struggled to communicate the outcome, this experience gave me a completely different way of how to connect and support my future ideal clients in my content.”
-Kristi Mitchell
Marketing Strategist
“I had so many profound insights and transformations during this experience that have helped support me to pivot my business.”
-Jen Ottolino, MBA, MHSM, MIPP
Health & Social Impact Copywriter
“I sensed I was creative, but after this experience I'm using my creativity in a whole new way to fuel a far more fulfilling business.”
Matt Biggar
Business Coach & Strategist
About Elayna
I bring an artist's perspective to entrepreneurship, working with visionary leaders to navigate the space between what's worked and what's next.
My approach is a radical shift, making space for intuition, emergence, and deep creative process. My clients include industry-shifting entrepreneurs, world-changing creatives, and self-actualized visionaries who have all discovered that their next breakthrough doesn't come from knowing more, it comes from being courageous enough to create differently.
I've spent 6+ years helping entrepreneurs at every stage unlock their creative capacity and build from their unique perspective.
While my 1:1 work now focuses exclusively on post-success visionaries navigating what's next, this course makes the foundational creative principles accessible to anyone building their first business.
